Useful advice to get into the Public Relations / Marketing field
Public Relations refers to relationships between an organisation / person and all of that person or company’s stakeholders including customers, suppliers, shareholders, employees, communities, etc. Marketing is defined as the action or business of promoting and selling products or services, including market research and advertising. In this day and age you simply can not have one without the other and it’s no secret that these two fields go hand-in-hand in the workplace today.
Public Relations / Marketing was born in the early 20th Century, but it has become so widespread over the years that you will find Public Relations / Media officers in most companies, businesses and governments around the globe today. This is proof that most companies are concerned with the way people see their business and want to make sure that they market their products / service to the right target audience.
If this is a field that you’re looking to work in, today is your lucky day. I’m providing you with useful advice to get into the Public Relations / Marketing field.
You need to have an open personality to work in Public Relations / Marketing:
In my opinion this field is not a recommended job field for an introvert. This will be the perfect job field for you if you are curious, inventive, positive, quick to grasp new ideas and a good listener. If you are not listening you will never find the right answers. If you are not creative you won’t be able to come up with solutions and if you are not able to grasp new ideas (such as the advances in digital and other media) it might be better idea to look at a different career field. Also take note that working in PR requires patience, tact and an ability to keep calm under pressure as well.
You need to complete a degree or other equivalent qualification to enter the Public Relations / Marketing field:
Let’s face it, writing press releases and working out marketing strategies for the company you are employed by will not be easy if you don’t have the required knowledge. You can study Public Relations / Marketing at most of South Africa’s tertiary institutions. If you can’t afford going to varsity, try applying for a bursary or consider doing short courses covering the different aspects of Public Relations / Marketing like Social Media, Crisis and Reputation Management, etc at private colleges like Damelin or Intec.
We recently spoke to Shaz. She’s a Public Relations & Marketing Officer in the Retail Industry. She had some useful advice and tips for people who want to get into the industry. Check out our #youwantmyjob YouTube interview with her below:
[youtube id=”5QkqCfv9XQU” align=”center” maxwidth=”720″]
If you find this information about Public Relations / Marketing useful, feel free to share this article with your friends on Facebook and Twitter. Remember: Sharing is caring. You could be the reason someone finds the job field they’ve been looking for.
Watch this space for regular updates for Job Seekers on the Job Mail Blog.