Instagram influencer career: What you need to know

Looking for an exciting career? With brands spending more money on influencer marketing, there are plenty of opportunities for you to become an Instagram influencer and make some money out of it. Find exciting employment opportunities in the marketing sector on Job Mail.

What is Instagram?

Instagram is a social networking app that allows users to share their photographs and videos with other users. When you create an Instagram account, you’ll have a news feed and a profile. The content that you post will be displayed on your profile and in your followers’ news feeds. You can engage with other users by following them and liking and commenting on their posts.

What is an Instagram influencer?

An Instagram influencer is someone whose Instagram account has an impact on other people. They have a large number of followers who regularly engage with their content. Influencers have established their credibility with their followers and have the ability to impact their followers’ purchasing decisions. Influencers increase the authenticity of brands and are used to build stronger relationships between brands and their consumers.

What does it take to become an Instagram influencer?

You’ll need a large number of followers and an engaged audience to be eligible to get paid as an influencer. If you attract the interest of brands who are looking to expand their marketing, you can charge them per Instagram post. Achieving success as an Instagram influencer takes time and effort.

Instagram influencer career tips

• Focus on your passion

To become successful on Instagram, you need to post regularly. Whether its fashion, exercising or travelling, choose to focus on a niche that you’re passionate about. It will be easier to create engaging posts if you’re enthusiastic about what you’re doing. You can incorporate more than one focus area as long as they relate to each other.

• Compile a captivating bio

Create a bio that grabs people’s attention. Share your story in a way that makes you stand out from the crowd. Your bio is your chance to make a good first impression on potential followers and brands. Include important keywords, such as “fashion blogger”, so that your profile shows up in related searches.

• Understand hashtags

If you want to launch your career as an Instagram influencer, you’ll need to know how to use hashtags properly. The advantage of hashtags is that they help you to connect with new followers. Hashtags enable Instagram to group photos according to a specific theme so that it’s easier for users to discover content that interests them. You can do research online and use free tools to find out the most popular hashtags.

• Choose a style

Pick a photographic style and stick to it. The style of your photos contributes to the overall theme of your account. You’ll also need to consider the style of the filters that you use and the overall visual appeal of your Instagram. Make sure that your photos look awesome and professional individually as and collectively.

• Connect using stories

Photos aren’t enough to get the engagement you need to become a successful Instagram influencer. Add captions to the photos so that you can connect to your followers by sharing your stories. Photos combined with captions help to create an interesting narrative that will enable you to engage with your followers on an emotional level. While you want your account to be interesting, authenticity is vital when you’re telling your story.

• Check your engagement rate

Brands are looking for high engagement rates when they select Instagram Influencers to work with. You can have thousands of followers but without a high engagement rate, you’re unlikely to attract the attention of brands. Review the engagement rate for each post to find out if you’re on the right track with the content that you’re creating.

• Get more followers

You’ll need to have plenty of followers before you can expect your career as an Instagram influencer to take off. Remove any fake followers from your account as they’ll have a negative impact on your engagement rate. There is a range of tools that you can use to gain insight into your audience so that you can understand your followers better. This knowledge is valuable if you want to expand your audience. It also helps you to create posts that will grab the attention of your audience and encourage them to engage.

Now that you know how to become an Instagram influencer, you can get your career off to a great start. Visit Job Mail today to find a wide range of vacancies in the marketing sector.