The ins and outs of becoming a Digital Content Manager
Are you creative and tech-savvy? Then a career as a Digital Content Manager might be the right choice for you. With the right qualifications and skills, you can enjoy a rewarding career in this profession. As awareness of the importance of digital marketing increases, there is a higher demand for experienced professionals to ensure the production of top-quality content. Visit Job Mail today and browse through the content management job opportunities available.
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Digital Content Manager duties
As a Digital Content Manager, you’ll be responsible for planning and implementing strategies in order to achieve high engagement with your target audience. Another important aspect of this position is ensuring that the content is clear, concise, relevant, and engaging. You’ll be required to collect and review data in order to maximise the impact of the content that’s being produced.
A digital content manager is required to stay up to date with the latest industry trends in order to develop relevant content strategies. They work with brand and sales managers in order to generate promotional ideas. Employees in this role are expected to oversee the release of content over all of the company’s communication channels.
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Skills needed
Have you got what it takes to become a Digital Content Manager? Once you know what competencies you need to succeed, you can look for opportunities to develop your capabilities. From technical to interpersonal expertise, a diverse skill set is required. Here is an overview of the key skills that professionals in this position need:
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Written and verbal communication skills
As a Digital Content Manager, you’ll need to be capable of crafting top-quality content. It’s important that your writing skills include the ability to develop captivating headlines and subtitles. Proofreading and editing skills are also required. Not only will you need written communication skills, but the ability to oversee a team of staff is important for this role. You’ll need excellent interpersonal capabilities and the ability to communicate clearly with your team.
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Creativity
In order to develop engaging content strategies, you’ll need to be able to think out of the box. Creativity keeps the content interesting and helps to get your message across.
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Organisational skills
Employees in a management position need to be able to oversee a team of staff, which requires superior organisational capabilities. They’re required to keep their team members motivated as well as to manage their time properly in order to meet deadlines.
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Technical knowledge
If you want to get hired as a Digital Content Manager, you’ll need to be tech-savvy. Knowledge of HTML and CSS is beneficial for professionals in this role. An understanding of HTML will offer you more control over the content and its presentation.
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Social Media Skills
With the rise in social media engagement, understanding the various social platforms is vital for any Digital Content Manager. You’ll need to understand how to create and share content across various platforms, such as Facebook, Instagram, Twitter, and LinkedIn. Other important platforms include YouTube and SoundCloud.
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Data Analytics
Data analysis plays an important role in the creation of content. By reviewing the data, it’s easier to create content that is customised for a specific target audience. This data provides important information on why people are visiting the company’s website and what they’re looking for.
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Educational requirements
While there aren’t any compulsory qualifications required for this role, a degree is preferable. As this is a more senior-level position, you’ll need relevant industry experience working as a content creator. Content marketing experience will also set you ahead of the competition. You can find an entry-level position and work your way up by developing skills in SEO and digital advertising.
If you would like to study, here are some options to consider:
- Degree or diploma in journalism, language practice and editing or translation – Available at most universities and tertiary education institutes
- Short or online courses in Digital Content Management or Copywriting – Mostly available at tertiary institutes, such as colleges, but online as well.
- Degree, diploma or higher certificate in Marketing or Communications – You can study at most universities and tertiary education institutes.
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Now that you know more about becoming a Digital Content Manager, you can launch your career by finding vacancies on Job Mail. There are plenty of opportunities to find content management positions so that you can get the experience that you need to advance your career.
