Becoming a brand ambassador might just be the career for you
Are you thinking about becoming a brand ambassador? If you want to pursue this career, you’ll need to understand the duties and responsibilities that this role entails. With the rise in technology and social media, there’s a bigger emphasis on online marketing than ever before. This is good news for aspiring brand ambassadors as it has resulted in an increased demand for professionals in this field. Find a wide range of marketing vacancies on Job Mail and get your career off to a great start.
Duties of a brand ambassador
- Reviewing the company’s marketing goals
- Developing and implementing campaigns with the aim of strengthening connections between the brand and prospective customers
- Participating in campaigns that aim to make existing customers aware of the company’s products
- Collaborating with the sales and marketing teams
- Creating website and blog content
- Keeping record of client preferences
- Portraying the brand in a positive light to media and customers
- Brainstorming ideas to optimise product sales
- Maintaining a strong relationship with suppliers and customers
- Developing content for social media accounts
- Designing social media strategies according to metrics and client feedback
- Marketing knowledge
- A large online presence
- Professional attitude
- Social media capabilities
- Leadership skills
- Computer literacy
- Problem-solving skills
- Outstanding written and communication skills
- Social networking capabilities
- Superior interpersonal capabilities
- An eye for design
If you decide to pursue a career as a brand ambassador, you’ll have moderate employment opportunities and you’ll face moderate market competitiveness. The self-employment opportunities are low for this job and there are some international opportunities available. You can find employment in small, medium, and large companies.
While it’s not mandatory to study anything to become a brand ambassador, having a matric certificate and related bachelor’s degree is beneficial. If you’re currently enrolled for a bachelor’s degree, it can increase your chances of being hired. Students are often hired for this role as they can increase brand awareness on campus. An understanding of marketing is beneficial when you’re applying for this role. Another alternative is to find a position where on-the-job training is offered.
If you would like to study to advance your career as a brand ambassador, here are some options to consider:
Bachelor’s degree in marketing or a related field – You can study at most universities and tertiary education institutes.
Short courses in social media management – Mostly available at tertiary institutes, such as colleges, but online as well.
- Brand Advocate
- Social Media Manager
- Brand Awareness Officer
Being a brand ambassador is both fun and challenging and it is definitely a good career option for innovative and creative individuals. Browse Job Mail and discover a wide range of employment opportunities in the marketing sector.