Advice on how to become a Digital Copy Editor
So, you may be asking yourself, “What is a Digital Copy Editor?”. Well, in a nutshell, a Digital Copy Editor practices ‘quality control’ on all online marketing content of an organisation. He/she edits and proof reads all internal and external digital marketing copy, in terms of spelling, grammar, formatting, style, factual accuracy and best marketing practice.
Copy that gets edited by a Digital Copy Editor includes Social Media posts (Facebook, Twitter, Google+), descriptions of YouTube videos, marketing e-mails, photo descriptions on Instagram, blog posts, PR and SEO articles.
If you have a love for all things digital and marketing, have a keen understanding of the digital sphere, pay great attention to detail, have a passion for reading and writing and are a good copy writer this might just be the job for you.
So, how do you become a Digital Copy Editor?
You need to have a degree in marketing communications / media. Doing short courses in Digital Marketing or Editing will also be beneficial if you want to work in this field. This is a fairly new field in the job sphere, so the rules are still being made as it develops.
Recently we spoke to Liezl Grobler (who has worked in various marketing and copy writing roles). She has gained extensive experience producing marketing campaigns and content. Because of this she was able to naturally fill the copy editor role at Junk Mail. Check out our video interview (which forms part of our #YouWantMyJob series) below.
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You can follow Liezl on Twitter via @Liezl_Grobler.
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