3 steps to clean up your company’s digital footprint
In this day and age it’s important for your company to have a clean digital footprint. In a highly competitive market having a presence online and on social media could be the reason that your business survives for the next 20 years. Gone are the days of relying on visits to your website or good old fashioned advertising and direct marketing to reach your customers – we live in the digital age after all.
You might be asking yourself, “What’s a digital footprint?”. Well, it’s basically a digital representation of a person or a company online. You can determine if your company or business has a healthy digital footprint by simply doing a Google search for your company name. Some of you’ll be surprised what you will find.
The most likely things that you’ll find are your company’s website and social media pages (if they have been set up correctly). You’ll also find articles where your company was mentioned in the media and links to online forums where your company’s name may have been mentioned on one of the threads.
Now you are probably wondering, “How do I clean this up?” and “How do I manage this?”. Well, don’t fear, today I’m providing you with 3 steps to clean up your company’s digital footprint.
Step 1 – Set up / Clean up your company’s social media profiles: Create a company Facebook page, company Twitter profile and Linkedin company page (if you have not done so already) and put links to them on your company website. Doing this will show customers that you’re willing to interact with them on social media and address their queries. Add contact details for your company’s customer service department and links to your website wherever you can so customers are aware of the channels that they can reach you on.
Instruct all your employees to like, follow and join the pages that you create to build up a base of fans and followers. Start responding to comments and queries on your Facebook page and Twitter profile. If you have a company blog, link the RSS feed to your Twitter account. Get interactive, start the conversation and reap the benefits in the long run.
The conversation might only be a whisper or murmur in the beginning, but if you start responding to queries on your social media profiles it will slowly develop into a community and you’ll learn things about your business that you did not know. You may even rethink your business plan if you’re doing social media right.
Step 2 – Respond to reports about you in the media, blogs and on online forums: Do you care what people think about your business? Are you concerned with losing customers? Then you should respond to reports about your company in the media, on blogs and on online forums. If the coverage was positive brag about it on your company blog / website or social media profiles – reward your loyal customer for promoting your brand. Let the world know about the positive things that someone has said about you – this will increase trust in your brand and will most likely ensure future business.
If the media coverage is negative try to deal with the issue by directly contacting the complainant and resolving it as soon as possible. Chances are that if you handle it this way your company might get a compliment on sites like HelloPeter.com or the person may even mention you in a positive light on their social media profiles, an online forum or their blog. Handling this professionally will ensure a cleaner digital footprint.
Step 3 – Showcase your expertise: So, you’re good at what you do, but no-one is aware of it. Spread the word about your expertise in the industry. Write blog posts and articles showcasing your knowledge about your products and the industry that you are in, post photos of your products on Pinterest and Instagram, create videos showcasing your products and services and post them on YouTube. Give your customers an insight into what happens at your company and show them why they should be supporting you instead of your competitors.
Carefully consider where you post and what you post before you do so though. Posting inappropriate or uninteresting content could be the reason that you lose customers and reflect negatively on your company’s digital footprint.
Well, there you have it, 3 steps to clean up your company’s digital footprint. If you’ve found this information useful, feel free to share this article with your friends on Facebook and Twitter. Remember: Sharing is Caring. If you have any other questions or suggestions, feel free to comment.